Comment from Michael: the following information was provided by Naina Vaish, Evangelist N CEO of Green brown. Attention green companies, do you have a coupon or discount special offer which is highlighted in green Living Tips? Read more here.
Talk about going Green, and you will see thousands of products that promise to change your lifestyle is more Earth-friendly.Purchasing decisions in such circumstances can be quite overwhelming, especially when it is difficult to substantiate claims that "Green"; in addition, there is rarely a way for consumers to quantify their echo effect by choosing to buy these green products compared with the conventional.
At Green Brown, we decided to tackle this challenge and go a step further by investing in the development of a simulation model that specifies each product for its ecological effects; for example in the web-shop tell us that when you buy "Eco Shoppers Bag" helps you save 1 million seabirds that have died from eating plastic or strangled each year; or more than 1,000 trees will be saved if 1% of Americans buying the "Akbar-Wall-hanging" instead of the conventional.
This is not only an excellent tool to understand the ecological footprint of individual products to which it is also a rich and interesting information source for purchasing decisions.
